How many times have you read the following headline: “Is TV dead?”. At least since 2007, when Netflix announced it would start streaming and the first iPhone was introduced, similar questions and reports have been raised by nearly every industry expert and professional services company.
The death of TV has been predicted as imminent, but 14 years later, it remains premature to make such a statement. The majority of the TV viewing in 2021 is still dominated by linear TV, whether that is real-time or time-shifted.
We conducted a series of interviews with senior OTT executives worldwide to gauge their perspectives on the pressing issues they considered in the months and years ahead.
In essence, we found the “big” screen, ie the living room television, is very much alive and well.
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